It’s cold outside, and based on the three winters I’ve lived in Iowa, it’s only going to get colder (FRIGID) during the next few months. The air outside and inside gets dryer during the winter, which can make it hard to keep your skin hydrated and comfortable. In addition to the more well-known ingredients like hyaluronic acid, there are other, less buzzy ingredients that do a powerful job of adding moisture to the skin and locking it in, helping your skin make it through the harsher winter months.

A lash lift is a great alternative to lash extensions if you’re into lower maintenance and showing off your natural lashes.